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      <image:title>Hi, stranger! - social tools</image:title>
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      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1335c816-0cc6-40b3-a4fc-66d104f31eac/research-outcome1.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Comparison between two methods of scanning HKID cards for different angles Most male users think the red dot reminds their gaming experience, making it easier for them to adjust the angle, while some female users do not understand the dot at all.</image:caption>
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    <image:image>
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      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Mismatch branding style between the app and the marketing materials Different vendors work on different marketing materials for this project without any design guidelines</image:caption>
    </image:image>
    <image:image>
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      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Audio guides have been added to assist the registration process, and audio cues will be played along with the scanning session</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/bb3ce956-fac4-46d9-9375-3999eeb80994/en_tip_1_1a.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/7cb00169-197b-4f78-9a35-f78a86700a44/security-over-usability-banner-inner.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/0db1509b-cb59-4923-82d2-1de270506dd2/research1.png</image:loc>
      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/5885a728-8e87-4c7f-bce6-f8c8b9315f39/research-outcome2.png</image:loc>
      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>Users need to take around a minute for taking the first angle of the id card Most users will ignore the instruction and demonstration gif.</image:caption>
    </image:image>
    <image:image>
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      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Users need to follow 2 gesture instructions for facial recognition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/01e5205c-4456-40d2-a56b-ef52b92471e5/research3.png</image:loc>
      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/5f2314b3-3615-4ccd-a55f-7167f32159a6/en_tip_1_2.jpg</image:loc>
      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>Different instructions for the facial recognition process The app will send the images to the immigration department to match the database.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/ccfb7265-e36f-48b7-a0e5-17d33ff1cded/en_tip_1_1b.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Different methods to scan the id card Co-design workshops discovered the 2nd method, which can avoid the light reflection on the id card.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/09a94145-b2d7-4e28-8fd4-4253faa528e3/research-outcome4.png</image:loc>
      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>Users seldom browse government service sites through "mygov.hk" (one-stop platform), which differs from the government's plan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/341771a1-c153-4dec-8741-610123e84a1e/design2.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Once the users fail in any of the registration stages, the timeout prompt will guide users to register in kiosks or register in counters with staff assistance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/cf30891b-9cec-4196-8b82-b8c5567811bc/from-offline-to-online-banner-inner.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/caad27c9-446d-449d-b44b-64ddb95a3db9/brief3.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>The original dashboard and IPO reference data page. The IPO reference data page will include all the form fields (80+ form fields) from the existing paper form documents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/b0c74525-a752-4508-acd0-e9f926e5b8c6/interview+result+b.png</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Recruiting for the user entering the IPO reference data form is quite difficult as they are all the staff from other companies’ legal advisors. Luckily we can recruit internal staff with the same experience to conduct the interview.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/721679aa-6a49-42a5-98dd-42fd2f9a9865/interview+result+a.png</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/4513bfbb-0c21-470f-b3c6-ab95772d3a3c/Fini-web-banner_EN.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/10108cb3-2ae9-464e-b30b-0d1b4734ccc0/interview+1.jpeg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/b6830434-b564-49b0-9695-819a2fb12078/brief2.jpg</image:loc>
      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/b70bd482-08ce-4246-91b8-1c572ae07f18/design1.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/49205a9b-b5bf-497d-bbbc-f5ae4a9af7ce/brief1.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/be5a019b-b1a1-4643-94c9-27f06e744ba5/interview+main.jpeg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>asdasdasasdasdasdasdasd</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/45815bb5-6c4f-4b60-b808-3c257e3657d1/Fini_timetable.jpg</image:loc>
      <image:title>User Experience designer - strategist - Make it stand out</image:title>
      <image:caption>The above table illustrates how FINI improve the IPO settling process from t+5 to t+1.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/3c01e9dc-b889-408d-8da1-528c558f306e/interview+2.jpeg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540118278121-2WBO3CIUVZX9MHGQSBQS/2.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Guangzhou Infinitus plaza designed by the world-renowned architect - Zaha Hadid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540119439355-5925IX3JD9NS9ITMJVE0/p1_7.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Product images and comprehensive product details have been added for consumer tier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1535737961166-QAZ9KRFQQIVO3X5VSLUH/r3.png</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>asdasdasasdasdasdasdasd</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540112884824-ZRXQ7CW6PGA2UAM1ZJHZ/p1_4.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Above diagram illustrates the ideal flow of the e-shop before research. The shop is designed to gather sales and get new leads online; distributors only need to pay effort on customising the website and money for the online advertisement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540115302151-MZXHFHKONRNFM4VF50PD/image-asset.jpeg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>The original ordering page in the internal member site was purely designed for distributors. (limited product details and limited functions)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1535738107745-2GHE8EUILLRCV7OAHJBH/r2.png</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540119776549-SA3HVK2DBIWF5BMDGULK/p1_6.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>The landing page consists of the following parts (i.e. TCM knowledge, company, opportunities for joining our business, key products, and distributors’ contacts) with customised header and personalised message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540112988758-KTXNKEU76QFDE6BNKOOE/p1_5.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Above diagram illustrates how distributors work on recruiting new leads. Offline operation is so essential for the recruitment process as it builds relationship and trust to the potential customers. These potential customers will get a more significant chance to become their business partner and help them to expand their team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540130914306-YJJ6SCJKX9XO3ETINUOT/p1_8.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Calculator modal, quick checkout, and share cart function have been added to target the distributors’ ordering behaviour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540123613944-HZYZ3YTPK4XGRSZELQL5/banner.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540115271533-TOY4C4B345JKU1IHZXLB/p1_2.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1535738178227-DFRH36N03RTH9D6NRMP9/r1.png</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540130893692-BFSTYI2FG2V4OGBA74WQ/p1_9.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Product listing page for non-distributors consists of a recruitment banner and grid view of products. Consumers will follow the common ordering flow(i.e. product listing &gt; product details &gt; cart &gt; check out)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540186826240-D33AWLG9SZQMBMGDGF80/ho-csv-osdc-lead.jpg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2224289d5abb82bf7579d2/1540719123399-E4B1LK54X3UMVWNWUVEZ/image-asset.jpeg</image:loc>
      <image:title>User Experience designer - strategist</image:title>
    </image:image>
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      <image:title>User Experience designer - strategist</image:title>
      <image:caption>Team leaders and director were celebrating their success in 2018 annual conference held in The Venetian Macao.</image:caption>
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      <image:caption>The original dashboard is not designed in from user’s perspective. It just lay out al the data available without organising it.</image:caption>
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      <image:caption>Above diagrams show distributors’ goal in different stages and what they are looking for the dashboard and team performance page. The dashboard guides them what they need to do to expand their business. A better-designed dashboard can improve distributors’ working and communication efficiency.</image:caption>
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      <image:caption>The mainland portal was designed with customised components, and it did not leverage any of the Sharepoint services. Most of the components cannot be re-used.</image:caption>
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