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2025.11.20Product Design

From Transactional to Tactical

ecommerce, ux, mlm, research

From Transactional to Tactical

Infinitus wanted to go global with a platform built for consumers — but 99% of its revenue comes from distributors. The platform had the model backwards.

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2025.09.15Product Design

Gigging for freedom

ux, research, growth, gen z

Gigging for freedom

How Gen Z workers seek autonomy in their jobs.

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2025.08.03Product Design

From Paper Forms to Digital Flow

fintech, service design, research

From Paper Forms to Digital Flow

HKEX's FINI platform was meant to digitize Hong Kong's IPO settlement. The prototype just digitized paper — no redesign, no understanding.

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2025.05.14Product Design

The Registration Conundrum

gov, trust, research

The Registration Conundrum

iAM Smart is Hong Kong's government digital identity app. The registration process blocked the very users it was meant to serve.

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2025.02.01Product Design

From Delayed Dashboards to Live Updates

data, ux, mlm, research

From Delayed Dashboards to Live Updates

Infinitus China's team leaders earn 100 million RMB monthly. Their earnings dashboard was designed in 1992 and updated with an 8-hour delay.

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2024.12.12Product Design

Beyond the Social Intranet

intranet, internal, research

Beyond the Social Intranet

LKK Health Products Group built a "social intranet" on SharePoint — Facebook for work. Nobody used it.

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